Marketing Success, New Hires, and Reinvestment

John Dunlap

Project Overview

A bankruptcy and disability law firm wanted to change SEO providers to increase the number of bankruptcy cases they were signing after a drop in their website traffic and results. After working with us and seeing a return on their investment, they reinvested in an updated website design and Google Ad campaigns to further profit from market opportunities.

Services

  • SEO
  • Content Marketing
  • Digital Advertising

About the Project

Problems & solutions

The Brief

The client had seen the results of SEO in the past from another provider but after a Google update, traffic had dropped and the firm’s growth started to suffer. They wanted to regain rankings as well as build their firm with additional hires and increase their case load.

The Plan

We developed a revised SEO plan after closely auditing their website and their backlink profile for any signs of a potential Google penalty. Our plan focused on perfecting technical optimization on the website, improving the quality of content on the site to respond to Google’s algorithm changes, and cleaning up links from websites that may have been hurting the firm’s ranking and traffic. After a few months of progressive progress, the firm decided to reinvest and update their website to bring it up to modern standards. A few months after the site launched, they decided to reinvest again and start using Google Ads to continue to build their revenue.

SEO for Law Firms

Project Results

Our Work

Overall, the reinvestment in our services after switching providers is a testament to our ability to help clients transition from mediocre digital marketing services to legal marketing that drives success. Our integrated approach to marketing combined the best SEO techniques with proven Google Ads strategies to help our client reinvest in marketing.

The firm took in enough new business from the success of our marketing efforts to hire an additional paralegal to help administer the new cases and oversee intake processes.

By using our combined approach we achieved above industry benchmarks for the client’s bankruptcy campaign and helped him hire more staff and achieve business success. For our bankruptcy Google Ad campaign, the firm saw great results targeting the highly competitive keyword “bankruptcy attorney”:

  • 4.28% Click-Through-Rate
  • 4.00% Conversion Rate
  • 2.6 Average Position
  • $10.80 Average Cost-per-click

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