Content Marketing for Law Firms

Build Rankings & Drive Leads with Authority Content

We offer content marketing services for law firms to help them grow traffic, build a reputation of authority and trust, and demonstrate expertise of each of our clients. Content marketing can benefit your firm's growth by helping your website rank higher in search results and convincing visitors to contact your firm and become a client.

Why Choose Our Attorney Content Marketing Services

SEO Expertise and Legal Knowledge

As an attorney owned and operated law firm marketing agency, our content marketing services take both SEO and driving firm growth into account. Our goal is to help our clients grow their caseloads with content marketing and achieve business development goals for their firms. Our clients find that working with us is much easier, faster, and simpler than some other legal marketing firms because content is reviewed by in-house counsel. We already understand what makes lucrative cases and what kind of content best converts website visitors into leads.

Attorney Owned

We combine marketing knowledge with experience of what works to build a lucrative law firm through content marketing.

Quality Compliance

Our team creates content marketing under the close supervision of our in-house legal team.

SEO Expertise

We use SEO techniques that take legal ethics into account and focus on building long-term success with meaningful techniques.

One Firm Focus

We work with an enduring commitment to one firm per practice area per region.

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Legal Content Marketing Case Studies

We have a proven record of helping law firms succeed with fully optimized content marketing. Learn more about our work and what clients have to say about working with us.

How Our Content Marketing Services Work

Drive Traffic & Contribute to Your Bottom Line

We provide a comprehensive range of content marketing services for law firms so that our clients have all of their legal marketing writing needs with a single vendor. Our in-house legal team works closely with our legal content writers to help them understand complexities of the law and ethical restrictions while allowing them to creatively produce marketing copy that motivates leads to contact our clients.

Content Creation

High Quality Content for Law Firm Websites

Keeping your website up to date on news in your practice area and related to your firm's achievements can help drive growth by positioning your firm as a thought leader. We provide legal blog writing services through our marketing packages. Extensive articles designed to be the authority on a topic work particularly well to rank in search engines and are often the main focus of our content creation services for law firms. We write well-researched, 2,000+ word articles that drive leads to contact your firm.

  • Blog Posts
  • Long-form Articles
  • Landing Pages

Press Releases & Newsletters

Promote Your Firm's Growth

Announcing developments at your firm is essential to cultivating PR and earned media coverage, especially for building important cases and a reputation. We offer comprehensive press release writing and media outreach services for law firms. Staying top of mind with past clients can help increase referrals, keep current retainer clients happier to prevent turnover, and build a reputation as a practice area leader. We offer newsletter creation and management services to help law firms take advantage of inboxes to grow their business.

  • Law Firm Press Releases
  • Newsletters
  • Email Marketing

Prepping Documents

White Papers & Downloadable Documents

Positioning your law firm as a thought leader often comes in the form of writing and publishing well-researched documents that showcase thought leadership and innovation. We work with clients to transform legal writing into marketing documents as well as create downloadable white papers and documents from scratch to build our clients' firms.

  • White Papers
  • Downloadable Documents

Marketing Materials

Well Written & Designed Content

Law firms often don't think of brochures, pamphlets or other marketing materials as assets for firm growth. However, certain practice areas can benefit from well-written and designed informational brochures to cultivate potential clients, particularly wills & trusts, estate law, family law, and more. We help law firms captivate audiences with various forms of multimedia content marketing, including videos, photography, infographics, and other visual tools.

  • Brochures
  • Informational Sheets
  • Presentation Documents
  • Multimedia Content

Our Law Firm Content Marketing Services

Drive Business Growth with Authority Articles

We combine legal knowledge with expertise in SEO and conversion optimization to produce high quality content that increases search rankings, converts visitors, and improves your firm's reputation. Our content marketing strategy centers on creating authority law firm website content that showcases your firm's unique values and abilities while showcasing your firm's personality to set you apart from the rest.

Step 1

Set Your Mission and Goals

Our legal content marketing team will work with you to establish what you hope to achieve for your business and identify ranking goals and opportunities content could achieve.

Step 2

Content Creation

Our team creates high quality legal content marketing for your law firm. Throughout the process, our in-house counsel checks for legal quality to reduce the time you spend approving content.

Step 3

Make Revisions

We ask for your feedback on the content created and incorporate changes as needed. Our clients find this process easy and quick because content has already been reviewed by an attorney before being sent for client approval.

Step 4

Publish & Promote Content

Our team of legal content marketing specialists publish the finalized content and market to appropriate channels to drive traffic, increase links, and bring leads to your law firm.

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Schedule a Content Marketing Consultation

We offer free initial consultations to discuss working together and make recommendations about content marketing for your law firm. Consultations typically last 45 minutes and help you understand your options for the right website. Consultations typically cover:

  • Your company's unique goals
  • Audience targeting
  • Recommendations on content 
  • Answers to questions about content marketing

Schedule a consultation to see how working with our legal content marketing team works, pricing, and if we're the right fit for your needs.

Learn More About Content Marketing for Law Firms

What you need to know about content marketing for law firms

Content marketing and inbound marketing are two of the most important marketing strategies for law firms to grow today. Yet they're often overlooked and underutilized by law firms. Learn more about content marketing, legal blogging, and how to create a law firm blog that drives firm growth with advice from some of the best legal content writers.

Content Marketing FAQ

Regardless of whether it's in the form of a blog or articles on your website, publishing new, authority content on your website can help your site rank higher in search engines and improve your firm's reputation. Both of these can help you grow your law firm's client base.

Most lawyers are already busy enough and don't have time to blog or write new articles on a routine basis so outsourcing your blogging and legal article writing to experts at content marketing can be a big time saver. At Orsanna, we focus on training our content writers on the nuances of your practice area and content is proofed for quality by our in-house counsel before being sent to you for review. Many of our clients find that our articles need very few revisions, if any.

A blawg is a blog written about legal topics, usually dealing with in-depth information related to the practice of law. Whether or not your law firm needs to have a blawg depends on the kinds of clients you're targeting.

For instance, if your target audience is for referrals from CPAs and financial advisors, writing a blog with a higher level of information will likely work better at positioning your firm as a thought leader and a great place to refer clients. On the other hand, if you're targeting low-income bankruptcies, articles written with a lower register of language and in simple terms is more important.

Creating a legal blog requires that you have a blog platform to use, either on your website or a free blogging platform. We advise our clients to host a blog on their website so they have full control over their content. We provide legal content writing services for a range of target clienteles, from low register, low information audiences to audiences that demand a higher caliber of legal expertise.

Most lawyers are fantastic at writing for legal purposes but aren't very talented at the nuances of writing for the web, for search engines, or to convert website visitors into leads.

Instead, content marketing for lawyers should typically be done by skilled writers who understand the ins and outs of legal topics and can write search engine optimized content that converts. Each piece of content should be reviewed by licensed attorneys for quality.

At Orsanna, our legal content marketing process centers on creating meaningful content that grows the firm, not just filling your blog with the latest news that doesn't help your firm succeed. Our content is reviewed by our in-house legal team before being sent to you for review and posting.