Modern Lawyer Marketing Services

Capturing Success for Law Firms

Explore our unique approach focused on producing the highest quality lawyer internet marketing through brilliant design, smarter strategies, and exceptional service.

Attorney Owned & Operated

We have a deep understanding of the law and the unique challenges law firms face and we bring an unprecedented awareness of ethics to our work.

One Firm Focus

We work with an enduring commitment to our clients and serve one firm per practice area per region.

Integrated Marketing

We create a unified and seamless marketing experience to make better informed marketing decisions and increase effectiveness of campaigns.

Quality Checked by In-House Counsel

Our work is reviewed by in-house counsel, reducing time clients spend managing marketing and streamlining the process.

Leaders in Digital Marketing for Lawyers

MEET OUR LAW FIRM MARKETING AGENCY

Our leadership team at the helm of our law firm marketing company sets us apart from the rest.

Our leaders combine extensive knowledge of law firm practice management and recognized Search Engine Optimization (SEO) expertise to give our clients an exceptional experience working with us that helps them make better decisions, improve their profitability, and succeed.

"We would highly recommend Orsanna, especially for law firms who need to attract new clients!"

- Corey McGaha, Crowder McGaha, LLP

"We would highly recommend Orsanna, especially for law firms who need to attract new clients!"

- Corey McGaha, Crowder McGaha, LLP

Explore Our Law Firm Marketing Services

QUALITY LAW FIRM DIGITAL MARKETING SERVICES

We offer a range of marketing services customized to the marketing mix, channels, and budget needed for success for each of our clients. We offer a wide range of services to give our clients one trusted marketing partner.

Law Firm Websites

Give your business an online home that captures customers and streamlines your processes. We provide website design and development and maintenance services.

Lawyer Websites

Lawyer SEO

Get your firm to the top of search results with strategic organic SEO strategy and convert visitors into new clients. We offer search engine optimization services.

Legal SEO

Advertising for Lawyers

Drive interest in your firm with legal advertising services. We offer comprehensive law firm advertising services, including digital advertising, lawyer PPC services, and traditional advertising.

Lawyer Advertising

Content Marketing for Law Firms

Drive free leads with well-written website content and become a thought leader in your practice area. We offer content marketing for law practices to build traffic.

Legal Content Marketing

Social Media for Law Firms

Use social media to build a following and cultivate a referral network of past clients to grow your firm. We offer social media services for lawyers.

Lawyer Social Media Marketing

Reputation Management for Law Firms

Build your reputation as a leading law firm with five-star reviews and push down negative reviews. We offer law firm reputation management services.

Attorney Reputation Management

Ready to start marketing your law firm?

Talk to our law firm internet marketing experts to find the right strategies for your law firm's growth with high quality marketing campaign services

Schedule a Consultation

Client Success Through Exceptional Marketing

How one client became the practice area leader and solidified their position

Learn how our legal marketing company drove a high volume of quality leads to one law firm through a top Google Map ranking, number one organic position, and extensive client reviews.

Read the Case Study

Learn More about Attorney Marketing Services

Everything Lawyers Need to Know

If you'd like to learn more about marketing for attorneys and law firms and how it may benefit your firm, be sure to read answers to common questions and our extensive articles.

Frequently Asked Questions

Many lawyers feel that actively marketing their firm should be a focus of every associate through networking and building an individual book of business. With more associate turnover and increase in competition in the legal marketplace, many firms find that networking and traditional business development methods are no longer as effective as they once were.

Today's successful law firms prioritize marketing as something the firm itself should engage in, not solely dependent on associates to bring in new business. Modern marketing not only brings in leads with less attention and time from associates but also supports the efforts of associates building a book of business, reducing the number of non-billable hours and increasing profitability per associate.

When done well, marketing can also reflect well on your law firm to not only drive new business but also build up your firm's reputation and respect in your community. Law firm marketing comes in many forms so identifying the right marketing partner to deliver exceptional quality can make the difference in the perception of your firm.

Marketing a law firm today focuses primarily on digital marketing as the majority of legal service consumers are searching online for legal representation, according to market research by Clio. Second only to referrals from friends and family, a law firm's website and search presence drive the majority of new business and allows law firms to tap into new client bases without an introduction.

The specific strategy that will work for your firm is largely dependent on your practice area, target clientele, and the competitiveness of your region. Some law firms can easily become the leader in their practice area with a minimal investment in law firm marketing while others have a significant hurdle to overcome.

We start off by developing a law firm marketing strategy unique to your firm's needs. Your unique plan takes into consideration the timelines and difficulties for success in all your practice areas and focuses on identifying the most lucrative, easiest to acquire business first while working towards long-term, more sustainable practice areas. Online marketing plans can include anything from website development and SEO to newsletters and billboards, but it is all tailored to your budget and specific needs.

There's a wide range in how much law firms spend on marketing and it varies based on a number of factors, including firm size, practice areas, lifetime client value, competition, and region. Successful firms may spend as much as 20% of the gross revenues on marketing. Higher growth firms typically spend more on marketing than slower growth or static growth firms.

Developing your law firm's marketing budget should include competitor research and projections of ad spend costs to determine the right budget for marketing success for your growth goals. We help our customers determine their overall budget for marketing as part of our initial free consultation, as well as recommend the overarching strategies and spending amounts for each marketing channel as part of an integrated marketing approach.

Marketing that prioritizes quality typically outperforms other approaches because of how modern marketing works today. Potential clients often see through low-quality or spammy marketing tactics that are all too common in the legal field. In addition, search engines give priority to websites that demonstrate quality factors related to authority, expertise, and trust.

Exceptional marketing places a high priority on better addressing the questions and needs of your ideal clients rather than your competitors, which has a direct effect on the quality and quantity of lead generation. It also takes into account the weakness of your competitors and seeks out opportunities they may have missed or overlooked to carve out a lucrative niche and solidify market leadership early.

Our marketing agency for lawyers focuses on outperforming your competitors by better responding to potential clients' concerns as they search for legal representation and using competitor research to identify opportunities for your firm to succeed. As an attorney-owned marketing agency, we can better identify new niches in complementary practice areas that grow your client base thanks to our legal insight and practice management knowledge. We've helped clients with smaller budgets successfully compete thanks to an integrated approach focused on showcasing the firm's authority, expertise, and trust.

Contact Us

We offer free initial consultations to discuss working together and make recommendations about your law firm marketing.