Marketing Services for Law Firms

Conquer Challenges of Growing Your Firm

Compete with Confidence

Overcome the unique challenges of growing your firm with smart marketing strategies.

Improve Legal Lead Quality

Law firms at the top of search results get more opportunities by being called first.

Reduce Risks of Marketing

Our marketing services are actively overseen by a licensed attorney.

#1 Nationwide Search Ranking

Top Rankings to Drive Law Firm Success

Emerson Firm, PLLC wanted to build a national personal injury practice and needed a skilled law firm marketing company to help. We successfully ranked their website first nationally for relevant keywords to produce a consistent stream of qualified leads.

+370% Year-over-Year Organic Traffic
+84% in Organic Legal Leads

- Emerson Firm, PLLC

+370% Year-over-Year Organic Traffic
+84% in Organic Legal Leads

- Emerson Firm, PLLC

Digital Marketing for Lawyers

Our Commitment to Quality

Attorney Joseph Charlson - Owner of Orsanna, a Legal Marketing Agency

When you consider all the hard, stressful things you do each day, marketing your law firm doesn’t even come close to the top of the list. From dealing with clients and opposing counsel to convincing judges or juries, your day is filled with stressful, yet conquerable problems.

But let me guess, you haven’t yet gotten over the hurdle of successfully marketing your law firm? Marketing seems easy, but it often is much more difficult and time consuming than you anticipated and so you end up mostly ignoring it. No matter where you are in your legal career, you are searching for marketing you can rely on.

Our team at Orsanna helps law firms using methods we’ve developed over years of marketing our clients. These techniques have proven to be successful in helping law firms develop new business more easily and effectively.

Our methods aren't for everyone. We work best with law firms who want ethical, growth oriented marketing and are committed to being the best firm in their region for their practice areas.

Request a consultation to learn how we can help transform your goals into a reality.

Joseph Charlson Signature

Joseph S. Charlson, Esq.
Owner & General Counsel

Ready to start marketing your law firm?

Talk to our law firm internet marketing experts to find the right strategies for your law firm's growth with high quality marketing campaign services

Request a Consultation

#1 Google Map Ranking

Become the Top Firm in Your Region

John Dunlap wanted his firm to become the leader in disability cases in his area but his once successful firm was languishing. We transformed their website and rankings to secure top Google rankings in local search and helped the firm bring in new staff.

Read the Case Study

900 Leads with $250 Ad Spend

Advanced Advertising Techniques for Exceptional Results

Our law firm marketing agency has a record of producing results using innovative social media advertising techniques for class actions, mass tort, and MDL cases with a cutting-edge approach to advertising for law firms.

"We would highly recommend Orsanna, especially for law firms who need to attract new clients!"

- Corey McGaha

"We would highly recommend Orsanna, especially for law firms who need to attract new clients!"

- Corey McGaha

Modern Lawyer Marketing Services

What Makes Our Legal Marketing Company Unique

Explore our unique approach focused on producing the highest quality lawyer internet marketing through brilliant design, smarter strategies, and exceptional service.

Supervised by an Attorney

Highly trained marketing staff experienced in legal specific marketing and actively overseen by a licensed attorney.

Focused on Lead Quality

We focus on improving the quality of leads as our clients start getting more leads.

Committed to Ethics

We bring an unprecedented awareness of ethics to our work and help our clients understand the ramifications of their marketing.

Advanced Strategies

We are constantly striving to discover new ways of effectively marketing and advertising legal services.

Learn About Marketing Your Law Firm

Lawyer Marketing Essentials

If you'd like to learn more about marketing for attorneys and law firms and how it may benefit your firm, be sure to read answers to common questions and our extensive articles.


Many lawyers feel that actively marketing their firm should be a focus of every associate through networking and building an individual book of business. With more associate turnover and increase in competition in the legal marketplace, many firms find that networking and traditional business development methods are no longer as effective as they once were.

Today's successful law firms prioritize marketing as something the firm itself should engage in, not solely dependent on associates to bring in new business. Modern marketing not only brings in leads with less attention and time from associates but also supports the efforts of associates building a book of business, reducing the number of non-billable hours and increasing profitability per associate.

When done well, marketing can also reflect well on your law firm to not only drive new business but also build up your firm's reputation and respect in your community. Law firm marketing comes in many forms so identifying the right marketing partner to deliver exceptional quality can make the difference in the perception of your firm.

Marketing a law firm today focuses primarily on digital marketing as the majority of legal service consumers are searching online for legal representation, according to market research by Clio. Second only to referrals from friends and family, a law firm's website and search presence drive the majority of new business and allows law firms to tap into new client bases without an introduction.

The specific strategy that will work for your firm is largely dependent on your practice area, target clientele, and the competitiveness of your region. Some law firms can easily become the leader in their practice area with a minimal investment in law firm marketing while others have a significant hurdle to overcome.

We start off by developing a law firm marketing strategy unique to your firm's needs. Your unique plan takes into consideration the timelines and difficulties for success in all your practice areas and focuses on identifying the most lucrative, easiest to acquire business first while working towards long-term, more sustainable practice areas. Online marketing plans can include anything from website development and SEO to newsletters and billboards, but it is all tailored to your budget and specific needs.

Most law firms need both marketing and advertising to stay competitive in today’s legal landscape, but it largely depends on your firm’s practice areas, region, and competition. Looking at what competing firms are doing can give you a good idea of what will be required for your firm to be successful.

At a minimum, most law firms need to maintain an active website with comprehensive information for organic search, have well-managed Google Ads campaigns, and use Google My Business profile tools to improve local search rankings. Firms in more competitive practice areas or regions may also need to incorporate other aspects of digital marketing, like social media marketing and advertising, and traditional advertising techniques.

We can help you better understand what marketing and advertising is best suited for your firm’s goals and budget in a consultation.

There's a wide range in how much law firms spend on marketing and it varies based on a number of factors, including firm size, practice areas, lifetime client value, competition, and region. Successful firms may spend as much as 20% of the gross revenues on marketing. Higher growth firms typically spend more on marketing than slower growth or static growth firms.

Developing your law firm's marketing budget should include competitor research and projections of ad spend costs to determine the right budget for marketing success for your growth goals. We help our customers determine their overall budget for marketing as part of our initial free consultation, as well as recommend the overarching strategies and spending amounts for each marketing channel as part of an integrated marketing approach.

Staying competitive in the legal market comes down to four key points: visibility, responsiveness, customer service, and results. Most law firms focus primarily on the last of the four elements, often neglecting the first three to their peril. 

In today’s legal market, getting in front of your potential clients when they’re looking for legal representation is one of the biggest challenges to overcome. It requires actively marketing your law firm to be where potential clients look for a law firm, using advertising to raise awareness of your firm, and building a strong referral network that scales traditional relationships easily. Strategies tend to focus on digital marketing because it’s more cost effective than many other channels to improve visibility of your firm. 

Responsiveness is also an important factor to staying competitive because legal service consumers are looking for someone right now who can help them with a pressing problem. Research shows that if your law firm doesn’t quickly respond to potential clients’ questions, you’ll miss a lot of opportunities to competitors. Beyond call answering services and proper intake processes to use lawyers’ time efficiently, using technology to make your law firm more efficient at managing legal leads is key to staying competitive. 

Customer service goes hand in hand with responsiveness, both before and after clients retain your firm. Addressing concerns and treating clients with dignity and respect, regardless of their legal situation or profitability of their case is essential to cultivating great relationships with clients who have the potential to be great referral sources. As well, protecting your law firm’s reputation starts with customer service. It’s much easier to benefit your reputation online with an overwhelming number of positive reviews rather than online profiles peppered with negative ones. 

Working with an experienced law firm marketing agency can help you address visibility, responsiveness, and customer service issues to keep your law firm competitive in your legal market.

Marketing that prioritizes quality typically outperforms other approaches because of how modern marketing works today. Potential clients often see through low-quality or spammy marketing tactics that are all too common in the legal field. In addition, search engines give priority to websites that demonstrate quality factors related to authority, expertise, and trust.

Exceptional marketing places a high priority on better addressing the questions and needs of your ideal clients rather than your competitors, which has a direct effect on the quality and quantity of lead generation. It also takes into account the weakness of your competitors and seeks out opportunities they may have missed or overlooked to carve out a lucrative niche and solidify market leadership early.

Our marketing agency for lawyers focuses on outperforming your competitors by better responding to potential clients' concerns as they search for legal representation and using competitor research to identify opportunities for your firm to succeed. As an attorney-owned marketing agency, we can better identify new niches in complementary practice areas that grow your client base thanks to our legal insight and practice management knowledge. We've helped clients with smaller budgets successfully compete thanks to an integrated approach focused on showcasing the firm's authority, expertise, and trust.


Law Firm Marketing Guide
Law Firm Marketing Guide

Learn the essentials to marketing your law firm successfully and tactics to improve lead quality.

Make a Marketing Plan for Your Firm
Make a Marketing Plan for Your Firm

Learn which marketing strategies are most effective and how to make a plan to your law firm.

Guide to Law Firm SEO
Guide to Law Firm SEO

Learn about search engine optimization basics to get your firm to the top of search results quickly and effectively.

How to Choose a Legal SEO Agency
How to Choose a Legal SEO Agency

Learn the key factors and questions to ask when hiring a law firm SEO company.

Start Marketing Your Firm Today

Request a free initial consultation with our legal marketing experts to learn how your law firm can start seizing opportunities to become the leader in your market

Request Your Consultation