Industrial Marketing for a Digital Era

Industrial marketing is all about growing industrial companies, manufacturers, B2B service companies, and others in the industrial space. It's a special vein of B2B marketing that presents its own challenges and struggles that are very different from consumer marketing.

We've worked with industrial companies since 2013 to help them grow their leads and use digital marketing to acquire new business—and we've learned a thing or two about those unique challenges. They can be as simple as struggling with how to convey your company's capabilities with marketing messaging to as difficult to overcome as buy-in from your C-Suite on the power of marketing. 

Most marketing resources are focused on B2C marketing and even those that are in the B2B space often don't talk about the unique needs of manufacturers and industrial companies. We're here to be a resource for the industrial vertical as well as help our clients succeed.

Most people in the industrial sector are a bit skeptical of industrial marketing—largely because the industrial sector is all about face-to-face time and personal sales. It's easy for marketing, especially modern digital marketing, to help support the more traditional sales nature of the industrial sector, so don't jump to the conclusion that your industrial company won't benefit from marketing!

Overall, the objectives of any marketing campaign for an industrial company usually centers on at least a few of these:

• Increasing new business inquiries and RFQs
• Targeting key accounts with Account-Based Marketing strategies
• Raising brand awareness and understanding of company capabilities
• Diversify clients and decrease overhead
• Build brand recognition and respect in the industry

Marketing is relatively new to the industrial sector but we've witness first hand how powerful marketing can be for industrial companies. We've helped clients increase leads by 40% and more. You can learn about our case studies to see real-world examples of how marketing can support industrial companies. 

Marketing channels, or the ways in which your company interacts with potential customers and current clients, can have a huge effect on your marketing's success. For instance, if you need to raise awareness with key decision makers at specific companies, LinkedIn advertising may be the best channel to cultivate and nurture leads.

The best marketing channels for industrial companies tend to be:

• Your website
• Search visibility with SEO
• Email automation and marketing
• Targeted social media, like LinkedIn
• Digital advertising

In addition to all the marketing you already do for your industrial company, digital is a opportunity for your company to reach even more people who are already looking for your products or services in a very cost effective, efficient way. 

Finding the right industrial marketing agency for your company comes down to what your particular goals are and experience of the marketing firms you're considering. 

• Do they have experience working in the industrial sector?
• Do they have case studies they can show you about their success for past clients?
• Do they have a structured process that makes it easy to work with them?
• Are they well-reviewed by past clients?
• Do you feel like they can be a strategic partner in your success?

Asking these basic questions can help you best identify the right manufacturing marketing agency for your needs. We're happy to talk through all of these questions and show you what it's like to work with us in a free initial consultation.