Lawyer SEO Services

We offer SEO services for lawyers and law firms with an exceptional focus on quality and ethics. As an attorney-owned law firm SEO company, we serve the unique needs of law firms better than our competitors thanks to quality-control and depth of expertise.

Why Choose Our Law Firm SEO Experts


Our SEO strategies for law firms center on showcasing your firm's authority, expertise, and experience to increase search engine rankings. We offer a unique approach that sets our lawyer SEO marketing services apart.

Attorney Owned & Operated

We drive quality traffic to your site thanks to a deep understanding of what makes great clients and how to capture attention from the best cases.

One Firm Focus

We believe that working with your competitors hurts your ability to rank in search engines. We work with an enduring commitment to one firm per practice area per region.

Ethical SEO Techniques

We use SEO techniques that take legal ethics into account and focus on building long-term success with meaningful techniques with a high attention to detail.

Quality Checked

Our in-house legal team checks SEO work for quality throughout the process to maintain high standards and legal accuracy while maintaining your firm's reputation.

Our Lawyer SEO Company

Better Quality SEO For Top Rankings

Law firm SEO marketing isn’t as straightforward as it once was. You can't just change a few words on your website, make a few changes, and get top search engine placements. Search engines demand websites to be high quality and authorities in their niche to rank highly.

Our SEO legal marketing strategies focus on producing high quality content that ranks and converts and building meaningful backlinks to your website.

"We would highly recommend Orsanna, especially for law firms who need to attract new clients!"

- Corey McGaha, Crowder McGaha, LLP

"We would highly recommend Orsanna, especially for law firms who need to attract new clients!"

- Corey McGaha, Crowder McGaha, LLP

How Our Law Firm SEO Services Work


Our goal is to build online authority and trust in your law firm while showcasing your firm's expertise to gain top ranking placements through high quality SEO techniques. Each SEO strategy is unique and centers on building leads quickly while building a foundation for the long term. Our law firm SEO consultants start with an initial consultation to learn about your firm’s growth goals and recommendations for an attorney SEO strategy for your firm.


Build a Strong Foundation

On-Site & Technical Optimization

We start off our attorney SEO marketing by building a strong foundation with on-site optimization strategies and fixing technical issues with your website

  • SEO Audit
  • Technical Fixes
  • Customized Keyword Research, not reused lists


Build Authority

Content Marketing

Our attorney-run lawyer SEO agency has a deeper insight into the legal profession than most other attorney seo agencies and can easily and quickly create authoritative content with little to no direction from you.

  • In-depth articles to build authority
  • Quality checked by in-house counsel


Real Press & Backlinks

Quality Backlinks, Not Farming

Some other SEO agencies for lawyers use linkbuilding schemes to produce links quickly without much regard to their long term impact on SEO rankings and best practices.

  • Meaningful links from authority publications in your region & practice area
  • Manual citation building for better accuracy and variety
  • No Web 2.0, PBNs, or spammy links
  • No "client link networks" that you lose if you leave us


Meaningful Reporting

Transparency & Accountability

We don't hide behind meaningless, hard to understand "data" that other SEO providers dump on their clients. Our lawyer SEO experts work with you to help you understand the impact of SEO and make decisions on what’s next.

  • Consistent reporting
  • Routine meetings & check ins with people who actually work on your account
  • Accountability built in
  • Our team is in-house and in-office for better oversight & higher accountablity

Ready to start the process?

Get Started
Lawyer SEO Services

First Nationwide Ranking in Two Months

SEO Strategies to Establish Leadership

Learn how we used SEO techniques to establish a law firm as the national leader in an untapped practice area that lead to lucrative cases.

Read The Case Study

Learn About SEO for Law Firms

What law firms need to know about SEO

We believe in transparency and communication with our clients so we routinely post new articles about law firm search engine optimization and changes in our industry for the benefit of our customers. Learn more about what you need to know about SEO and how it can benefit your law firm.

Law Firm SEO FAQ

You're likely missing out on a significant amount of new business if you're not incorporating SEO into your marketing. According to Clio's Legal Trends Report, a lawyer's website and search presence are two of the top three factors that influence legal service consumers' decisions to hire a law firm, only after referrals from friends and family.

Search engine optimization, or SEO, is the practice of making changes to your law firm's presence on the web to increase rankings in search engine results. In addition to increased rankings, quality SEO also has a positive effect on new business acquisition and perceptions of your firm in your community.

While you don't have to have good SEO to be a successful law firm, it certainly helps. Law firm local SEO is often the best path for most law firms to increase website rankings for searches related to their practice area in their geographic region.

If you’d like to find out more if SEO is right for your firm, contact us for a free consultation where we can assess your current SEO, compare your rankings to competitors, and help you identify a path forward to growing your client base with SEO.

There are a lot of varying opinions on if SEO works for law firms—but it all comes down to the kind of SEO attorney marketing your firm is having done. Not all SEO is equal. Today's SEO requires an intelligent strategy and implementation to fully capitalize on investment and simplistic SEO strategies no longer work like they once did.

Google and other search engines reward law firms that create high-quality, authoritative, and trustworthy online presence. As well, law firms are held to a higher standard than the average website. As a result, law firms need to work with SEO partners that have more experience and understanding about the unique challenges that law firms face.

We focus on executing SEO for legal firms with an uncommon attention to detail and quality in direct response to Google's higher quality requirements for law firms. In addition, because we are attorney owned, we also place a high priority on maintaining high ethical standards during SEO implementation, including avoiding some standard SEO practices that may be against ethical rules.

Search engine optimization for lawyers is entirely relative to competitors. Timelines for success depend on the competition in your practice area and region and the state of your SEO when you start working to improve it. Some law firms find they can gain top rankings for their most important keyword searches in a few weeks while others take much longer.

We work with clients to identify short term and long term goals for rankings, with an emphasis on what short term gains will most impact your law firm's growth and which long term gains are the best for your firm. Thanks to our integrated marketing approach, we use a combined combination of organic and paid search traffic to gain leads for your firm, with the goal of reducing ad spend over time as organic search traffic improves.

Doing SEO for legal firms doesn't have to be a complicated process, especially if you have a skilled SEO pro to help you rank higher.

  1. Identify your target market and your ideal clientele
  2. Determine how they're searching for solutions to their legal matters online, like the keywords they use, questions they're asking and other information
  3. Make a plan incorporating SEO and other marketing strategies to improve your website rankings for those searches

Modern SEO is more than just putting the right keywords in the right places on your website. Instead, it's about increasing the overall visibility, authority, and trust in your law firm across the internet. In most cases, doing SEO for law firm websites and law firms centers on the following:

  • Directory listings, including local listings and legal sites
  • Creating in-depth articles that increase website authority
  • Links back to your website from authority websites in your practice area and region
  • Technical elements on your website that help Google and other search engines better understand your site

We work with clients to help them identify their target market and implement these core SEO strategies to grow their law firms as part of an integrated marketing approach. In other words, we use a number of marketing strategies in addition to SEO to create an overall improvement in the number and quality of leads for law firms.

SEO costs vary significantly based on the quality of SEO work being done, the experience of the SEO provider, and the business model of the SEO agency. In general, you'll spend more for a highly skilled SEO professional based in the United States that follows Google's best practices.

Law firms should be cautious of whitelabeling practices that are common in the marketing industry, or where an SEO agency hires a third-party contractor to fulfill SEO work for clients. Because these whitelabeled contractors are not employees of the agency your firm has hired, there's often little oversight on how SEO is being done for your law firm.

The most important thing to keep in mind when thinking about the costs of SEO is how it impacts your financial growth and the value of high rankings to your law firm. What would a top ranking for your practice area mean financially for your firm? When pricing SEO services, keep in mind what is required for you to see a return on investment in SEO.

The costs of using cheap SEO services can be much further reaching than the simple costs of paying for your SEO. Cheap SEO services may use strategies that work on the short term but have lasting negative effects, including Google penalties that can cause your website to no longer appear in search results. We've worked with clients in the past to repair work done by cheap SEO providers and this kind of work can easily cost more than hiring a quality SEO professional from the beginning.

SEO services can take 3-6 months to start to see a good return on investment so using an integrated strategy can help your law firm succeed while SEO is gearing up. A great legal marketing provider should use a combination of strategies to help your law firm grow, both in the short term and long term, using a variety of methods.

Our SEO team is entirely in-house and monitored under the close supervision of our Creative Director and our in-house counsel for quality assurance. We use strategies that emphasize best practices while keeping ethical rules in mind. Our focus is on using paid and organic traffic to help your law firm succeed while keeping lead acquisition costs as low as possible through a combination of marketing efforts.

Contact Us

We offer free initial consultations to discuss working together and make recommendations about your law firm marketing.

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