Lots of businesses miss out on the opportunities to turn up in front of potential customers who are actively searching for their products or services because of lack of local marketing.
Getting to the top of local search results is crucial in becoming more visible to your ideal customers and can increase your overall traffic. Local search engine optimization services can help you do that.
Small business owners can use local search services to attract more customers and gain new business but understanding what local SEO optimization services include can be confusing if you’re new to search engine marketing.
How Does Local SEO Work?
Local search engine services help your business listing turn up for searches related to your business, products, or services by optimizing your online presence for the keywords and topics your ideal customers are looking for online.
The goal of local search marketing services is to help Google better understand that your business is the most relevant, most trustworthy, and best authority for someone to do business with in your area.
Local SEO helps improve the factors that search engines take into consideration when ranking your business in search results that impact how Google perceives your business.
Our local SEO consultant services focus on improving the most important factors that search engines rely on to determine which businesses to show in search results to fast track results.
What Are Local SEO Services?
SEO services for local businesses are focused on increasing a business’ visibility in search engines and improving search rankings. Local SEO services for businesses also increase traffic to businesses that serve customers in their local area with the ultimate goal of getting new customers and increasing sales.
If you are a local service provider, brick and mortar, physical storefront, retail store, or other business that serves customers in your local area, using local SEO services can help you improve your search visibility as well as improve your entire online presence.
Local SEO providers can help you achieve new customer reach through various local SEO strategies including:
- Google My Business Management
- Website Optimization
- Backlink Building & Citation Management
- Review Management and Cultivation
These are just a few ways that you can help boost your overall local SEO rankings, show up in Google search results faster, and start getting new customers. If your website isn’t showing up in results, chances are you are missing a majority of your client base online.
What Do Local SEO Services Include?
Local business SEO services specifically focus on helping your business rank higher in the Local Map Pack, Google Maps, and localized search results to grow your business with improved search visibility.
Google My Business Management
Google My Business is the top factor in ranking locally, both in Maps and regular search results. If you’re looking for local pack SEO services, they should include Google My Business optimization, as this is the top way your business can get into the Local Pack results on search results. GMB management services include claiming, verifying, and optimizing your Google My Business page as well as ongoing management of Google My Business Posts and reviews.
Localizing your website includes placing your city, state, country, or region on your website in key places, adding localized keywords into your website copy to make it more relevant to people searching in your local area, and adding specialized markup to the website to help Google understand details about your locations.
If you’re a small business with multiple locations, localization services focus on creating landing pages for your locations with optimized keywords and information for each location.
You may be familiar with business directories that include your business information, phone number, address, and more location details. These act as citations and can help boost your local SEO. Search engines use citations to verify business information as well as gain more insight into the reputation of your business. Creating consistency and optimizing descriptions in each citation should be included in local SEO services.
As a local business, reviews and ratings are important. Not only do they make potential customers feel more comfortable spending money with your business, positive reviews also help boost your rankings in Google. High quality reviews show Google that your business is reliable and trustworthy, leading to higher rankings.
Review management services should help you respond to reviews, cultivate new positive reviews, and deal with negative reviews when they happen.
Maintaining quality backlinks can drastically improve your local SEO. The more quality backlinks you have, the more likely you are to increase your visibility in search engines. Locally optimized backlinks can also help the most with improving your local search rankings.
When other sources or websites mention you in their content or articles, it helps Google recognize your business as a reputable business. If you’ve been featured in a blog, local magazine, online newspaper, or business association, the link on their page to your website not only can drive more traffic to your business, but it can also boost your search rankings.
Local Search Marketing Ads
Small businesses can also take advantage of local search engine marketing services to become more visible to their local clientele by buying Google Ads that are focused on their geographic area and help them get to the top of Maps. Unlike local SEO services that focus just on organic, unpaid means of ranking in search results, local SEM services focus on using Google Ads to get to the top of local results, including Google Maps.
What Do Local SEO Services Cost?
Local search optimization services tend to be more affordable than most business owners think. Our Google local SEO services are priced to make them accessible to small business owners.
Generally speaking, our best local SEO services include all of the above services as well as website management, content marketing, and social media marketing to give our clients the full support they need to succeed online.