Influencer Marketing and PR

Earned Media Services for Small Businesses

Today's public relations has changed from primarily focusing on traditional media, like news channels, magazines, and publications, to include a wide array of media outlets. We work with clients to provide traditional media outreach as well as influencer marketing to help raise awareness and drive business growth.

An influencer agency can identify and manage the right social media influencers who can help grow your business quickly, raise awareness of what you do, and drive lead generation and sales. At Orsanna, we work with clients to help them find influencers, manage influencer outreach, and connect with traditional media outlets to complement influencer marketing. Our social influencer marketing program has helped clients reach new audiences with a stamp of approval from an influencer they trust, leading to quick growth and increased sales.

Benefits of PR & Influencer Marketing for Small Businesses

Raise Awareness

Being featured in the media, whether traditional media outlets or with influencers, raises awareness about your business, goods and services with your target audience. We work with clients to raise awareness with media placements with the right reach within budget.

Grow Your Audience

Finding the right media outlets and influencers can help your business tap into an existing audience of potential customers who fit your ideal customer profile. We help identify media outlets whose audiences intersect with our clients' ideal customers.

Grow Sales

Getting your products and services in front of the right audience can lead directly to sales and business growth. We work with clients to get media placements that achieve business goals.

Influencer Marketing and PR Services

Traditional public relations and print media can be the extra push needed for a broad spectrum marketing campaign as well as contribute to digital marketing efforts. We work with our clients to promote special events and brand awareness through traditional PR and print media advertising as well as notable company achievements and developments.

As marketing messages increase in number, your ideal customers are getting better and better at ignoring marketing they don’t want to hear. Instead of listening to yet another marketing pitch, they’re relying on people they trust to give opinions, recommendations, and suggestions. With today’s fast-paced, social media heavy environment, this sort of recommendation marketing is not just about referrals from people your potential customers know. Customers rely on online influencers to find out about new products, trends and get advice and recommendations. Influencers are essential to building a robust, online brand.

Our influencer marketing and PR services include:

  • Traditional Media Outreach - We work closely with clients to secure earned media placements in traditional media outlets that highlight the unique value our clients bring to their customers. We help clients by contacting our extensive list of traditional media contacts and serve as a media contact to facilitate traditional media stories for magazine, newspaper or television stories.
  • Influencer Sourcing - Our team finds influencers that have cultivated audiences that share demographic similarities with your target customers and influencers who share similar brand values as your business.
  • Influencer Management - We work directly with influencers, managing media placements, engagement, and dealing with influencers directly to reduce the time our clients spend on influencer marketing campaigns.

Our traditional PR work is done in tandem with our digital marketing work. Newspapers, television and other legacy broadcast mediums continue to decline as digital marketing continues to grow. As a growth oriented marketing agency, we believe marketing in today’s climate should be focused primarily on digital rather than traditional marketing. We best serve clients looking for digital marketing as their primary focus for their advertising budget though we are happy to help with traditional PR when needed.

Our influencer marketing agency focuses on increasing sales, producing leads, and growing business through influencer marketing, rather than just raising awareness or online engagement. We use a unique approach to influencer marketing because some of our team have been or are online influencers and know what influencers look for in marketing partners and what their audiences crave.

Why Choose Us for Influencer Marketing and PR

A Unique Approach to PR

Our digital marketing agency focuses on increasing sales, producing leads, and growing business through influencer marketing and traditional media outlets, rather than just raising awareness or online engagement.

Why Choose Us for Influencer Marketing and PR

A Unique Approach to PR

Our digital marketing agency focuses on increasing sales, producing leads, and growing business through influencer marketing and traditional media outlets, rather than just raising awareness or online engagement.

Experience on Both Sides

Our team brings experience working on both sides of media outlets fielding press release and influencer marketing inquiries as well as managing campaigns. We know what makes a successful outreach campaign from experience.

Relationships with Influencers

We have existing relationships with some of the largest influencers in the country and some of them have even been our past clients for marketing services. Getting media placements is much easier for our clients because of this advantage.

Industry Specific Contacts

We work to build industry specific PR contacts for our clients beyond our own PR lists, giving our clients access to industry media outlets that drive business growth and perceptions of thought leadership.

Integrated Focus

We focus on using earned media placements to benefit marketing campaigns overall, improving awareness, social media followings, search engine rankings, and other aspects of marketing campaigns to help clients reap the most benefits.
We gained earned media placements in multiple leading industry magazines to help our client build brand awareness and showcase their innovative approach to their industry and commitment to quality.
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Influencer Marketing and PR Case Studies

Learn more about our work with small businesses to help them raise awareness, grow their audience, and increase sales with earned media placements and influencer marketing campaigns.

Case Studies

Our Influencer Marketing and PR Services

Most clients who work with us on an earned media campaign are searching for a marketing partner they can trust who will become advocates of their brand on the long term. We understand that integrated marketing is more than a one-time campaign and work closely with our clients to achieve business goals through influencer marketing.

We work closely with our clients to identify the right media placements and earn those placements with the right marketing

Meet Our Team

Finding the right partner for marketing often comes down to shared values in addition to expertise and experience. Learn more about our leadership and team.

Meet Us

Our Process

Learn more about our lean analytical process of marketing and how we design marketing services to provide the best value and performance for our customers.

Working with Us

Gain Notoriety for your Business

To get started, contact us to schedule your free initial consultation to learn about how we can help you with an integrated marketing campaign, influencer marketing or other marketing needs.