Questions to Ask Before Starting a Website Redesign
There are hundreds of reasons why your company's website might need to be redesigned or updated. It’s easy to get bogged down in small details of a website design and focus on things like the colors or fonts on your website. Before starting a website redesign process, it’s important to remember that a website redesign should have one goal in mind—helping your business be successful.
Any website redesign process your company undertakes should be focused to make impact on your business' bottomline, instead of just scratching an itch for something new and exciting. When you keep goals and objectives for a website redesign in the forefront of your thoughts, the end result is much more successful at helping your business achieve the marketing results you're really seeking rather than just looking fresh and beautiful.
Before you call up a website design company to build a new website, it's best to take some time to reflect on your business goals and what your website should be doing to help you get there. Try asking yourself these questions:
- What is my biggest business goal over the next year? Over the next three years?
- What are my goals for my website and its ability to achieve those goals?
- How can I better serve my clients and leads with my website?
- What aspects of my business can my website streamline for my staff and I?
The most important element to a successful website redesign is having clearly defined goals for your business and how your website fits into the success of your business. Getting a clear direction before moving forward makes a web design company’s job easier, which means a lower cost and quicker turn-around time for your redesigned website.
Does Your Website Have a Clear Path to Success?
After defining a clear goal for your website, setting an intention for your visitors and pathway for them to follow is the next step. It’s time to pick up the phone and bring in a web design company and lean on their expertise at this stage. Beautiful web designs are easy to come by—but a web design that helps drive business success requires much more thought, planning and execution.
A good web design company will ask you questions about how you’d like your site to look, your company’s brand, and who your customers are. A great web design company will ask questions about your business’ goals, processes, strengths, and weaknesses to find the places where a website can help grow and expand your business. Redesigning a website is much more than just putting up a new face of your company online. Any website redesign process should identify how your website can be an asset to your business to move forward and then execute those steps.
In all likelihood, a lot has changed about the way you and your staff do business since the last time you had a new website made. Identifying the process your visitors take after finding your website online can help you work with your web design firm to get the best results.
- What do I want visitors to do when they arrive at my company’s website?
- Have my customers changed? How have mobile technologies changed how they interact with my company?
- How do visitors interact with my website and how can I better engage them to do what I’d like when the visit?
- Does all of the content on my website still make sense for my business?
After asking yourself these questions, you might find that most of your website is no longer relative to what your business is doing or how your visitors use your website. A great website design company will be able to guide you through the decisions of what steps need to be taken to ensure your website best serves your company.