PPC for Law Firms

PPC for law firms is more complex than the average company—and you need a partner that understands the unique needs of your firm and practice area. Lawyer PPC requires a higher level of expertise than the average Google Ad campaign because of higher costs, higher regulation, and smaller margins for error.

We offer law firm PPC services that focus on an integrated approach between paid and organic traffic to reduce bid costs.

Our clients often receive above average click through rates on highly competitive keywords with reduced costs, making their return on investment better than many other PPC companies. As well, lawyer ads we create are proofed by our in-house legal team, combining the expertise of Google Ads and legal knowledge together to craft high performing Google Ad campaigns.

How Our Google Ads Services Grow Law Firms

Attorney Proofed Google Ads

Our legal Google Ad campaigns are proofed by our in-house legal staff to check for quality before sending to our clients for review.

One Firm Focus

We give our clients a competitive advantage by typically providing Google Ad services to one firm per practice area in a single region.

Better Return on Investment

We combine organic and paid traffic strategies to reduce spend for our clients so they can stay competitive and grow their firms.

Our Law Firm PPC Strategy

PPC for law firms is more complex than the average company—and you need a partner that understands the unique needs of your firm and practice area. Lawyer PPC requires a higher level of expertise than the average Google Ad campaign because of higher costs, higher regulation, and smaller margins for error.

  • Keyword Selection - We do extensive research to identify which keywords are most searched and combine it with research about organic ranking difficulty and costs per click. Once we’ve identified targets, we develop a combined PPC and SEO strategy to get as much free and low cost traffic as possible
  • Page Optimization - Optimizing websites for law firm PPC requires a slightly different approach than SEO. We incorporate SEO best practices with PPC best practices to increase the page quality, which can reduce costs per click and increases ad rankings.
  • Ad Copywriting - We craft unique ads for our legal PPC clients, using copywriting practices to increase ad quality for Google’s requirements and enticing clicks from potential clients. Our ads are reviewed by our in-house legal team for quality before being sent to our clients for review.
Our lawyer PPC process centers on three goals for our clients to get the most clients for the least spend. We use a unique strategy of combining organic SEO efforts with Google Ad strategies to help our clients grow their law firms with integrated marketing and advertising.
  • Getting as many free clicks as possible through organic rankings
  • Reducing the amount spent per click
  • Getting as high a placement as possible
Thanks to this method, our clients historically have higher than average click through rates and often pay less than the competition. They also see higher free traffic, reducing the overall cost of acquiring new cases versus their competition.
Average of 3.98% click through rate for all keywords and 4.25% click through rate on "bankruptcy attorney" drove leads and traffic to the firm's website.
- John E. Dunlap, P.C.

Increased Leads & Lower Cost-per-Click

Our lawyer ads have a proven track record of success for law firms. Read more about our Google Ads for lawyers case studies and other legal marketing work.

Case Studies

Lawyer PPC Service Process

Our legal Google Ads process starts off with a deep analysis of your firm's business opportunities for growth, the marketplace for legal services in your practice area and region, and what keyword searches fit best into your budget and rankings. We closely analyze achievable short-term and long-term goals to develop a unique strategy for your firm, unlike other lawyer PPC agencies that may use the same keyword lists and ads for the majority of their clients.

Once we have developed a strategy, we complete initial setup and implementation. All our ads are reviewed for quality by our in-house legal staff before being sent for approval to reduce management time on behalf of our clients. Once ads are running, we continuously monitor and adjust as needed to improve results. We report and communicate routinely to our clients in an open and transparent manner.

Meet Our Team

Finding the right partner for marketing often comes down to shared values in addition to expertise and experience. Learn more about our leadership and team.

Meet Us

Our Process

Learn more about our lean analytical process of marketing and how we design marketing services to provide the best value and performance for our customers.

Working with Us

Get More Cases with Google Ads

We offer free initial consultations to learn about your firm’s goals and to complete a free assessment of recommended lawyer ad strategies and budgets. Contact us today to find out more and ask about how you can have a free initial setup included.