Law Firm Advertising in a Digital Era

We provide law firm advertising services to help our clients grow their law firms through highly targeted digital advertising and lawyer advertising campaigns. In a highly competitive legal advertising landscape, we offer a unique competitive advantage for our clients not only because of our history of exceptional results for our attorney advertising clients but also because we are attorney owned and operated. Our legal advertising team combines knowledge of what makes a great case and ethics rules with how to highly target the right individuals with digital advertising.

Law Advertising Benefits

Attorney Proofed

Our legal advertising campaigns are proofed by our in-house legal staff to check for quality before sending to our clients for review.

Competitive Advantage

We are highly selective in the clients we take to avoid competitive overlap with our other legal clients. Typically we have only one client per practice area in each region.

Integrated Solutions

We combine marketing and advertising to reduce spend for our clients so they can stay competitive and grow their firms.

Law Firm Advertising Services

Effective lawyer advertising today looks very different than it did ten years ago and is significantly more accessible to smaller firms. Once centered only on expensive tv ads, billboards, and direct mail campaigns only the biggest firms could afford, legal advertising campaigns are more affordable and cost effective today.

Early adopters of new advertising technologies have quickly become the new leaders—and as a result digital advertising for law firms has quickly become less ethically murky. Lawyer ads that were once unheard of on online marketing platforms are becoming the norm of attorney advertising campaigns.

Today, we're seeing more and more jurisdictions change Rule 7.2 to bring it up to the modern capabilities of today's advertising—but there is still a lot of uncharted territory when it comes to digital advertising for attorneys.

At Orsanna, we help law firms navigate through what digital advertising can do to help their firm grow while keeping ethics rules at top of mind. We focus on giving our clients a powerful integrated advertising and marketing approach that allows them to take advantage of lower cost ad spends while still achieving exceptional results.

There are two main types of legal advertising: online advertising and offline advertising. At Orsanna, we place an emphasis on online legal advertising because it has proven to be more cost-effective for our clients but we also offer integrated campaigns with offline advertising.

Online Legal Advertising

  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • Display Ads
  • Remarketing Ads
  • Affiliate Marketing Ads
  • Influencer Marketing Ads
  • Video Ads

Offline Legal Advertising

  • Telephone directory listings
  • Business Cards
  • Letters and Mailings
  • Billboards
  • TV Ads
  • Newspaper Ads
  • Legal notices
We helped a class action law firm find the right class action representative for a case that had not yet been filed using a $250 Facebook ad and highly targeted demographics. Thanks to the legal ad campaign, the claim was filed before the statute of limitations ran out.
- Emerson Firm, PLLC

Law Firm Advertising Case Studies

We have a proven track record of law firm advertising services that have helped our clients grow, get more clients, and increase revenue. Learn more about our past legal advertising work case studies.

Case Studies

Our Legal Advertising Services

Our process for helping law firms grow through legal advertising focuses on creating the most effective spend through a combination of marketing efforts. Our goal is that our clients' get more leads from a variety of sources, supported through advertising, to increase their firms' revenues and caseload.

We create ad campaigns based on experience of what works as well as research and continued improvements to campaigns to produce better results. After our creative team creates ad collateral, our in-house legal team reviews for quality before ads are sent to clients for approval. We place a high priority on creating effective advertisements that convey the unique values of our clients with integrity. Our legal marketing agency has produced consistent results for past clients using our legal advertising process.

Meet Our Team

Finding the right partner for marketing often comes down to shared values in addition to expertise and experience. Learn more about our leadership and team.

Meet Us

Our Process

Learn more about our lean analytical process of marketing and how we design marketing services to provide the best value and performance for our customers.

Working with Us

Grow Your Firm With Legal Advertising Services

Schedule your free initial consultation to find out more about legal advertising, what budget we'd recommend for your unique needs, and how our services may be able to help your law firm grow.