We provide law firm advertising services to help our clients grow their law firms through highly targeted digital advertising and lawyer advertising campaigns. In a highly competitive legal advertising landscape, we offer a unique competitive advantage for our clients not only because of our history of exceptional results for our attorney advertising clients but also because we are attorney owned and operated. Our legal advertising team combines knowledge of what makes a great case and ethics rules with how to highly target the right individuals with digital advertising.
Class Representative with $250 Facebook Spend
Law Firm Advertising in a Digital Era
Effective lawyer advertising today looks very different than it did ten years ago and is significantly more accessible to smaller firms. Once centered only on expensive tv ads, billboards, and direct mail campaigns only the biggest firms could afford, legal advertising campaigns are more affordable and cost effective today. We help our legal clients to use digital platforms to reach their target clients and emphasize cost effectiveness, helping our clients get the most results per advertising dollar spent.
Early adopters of new advertising technologies have quickly become the new leaders—and as a result digital advertising for law firms has quickly become less ethically murky. Lawyer ads that were once unheard of on online marketing platforms are becoming the norm of attorney advertising campaigns.
Today, we’re seeing more and more jurisdictions change Rule 7.2 to bring it up to the modern capabilities of today’s advertising—but there is still a lot of uncharted territory when it comes to digital advertising for attorneys.
At Orsanna, we help law firms navigate through what digital advertising can do to help their firm grow while keeping ethics rules at top of mind. We focus on giving our clients a powerful integrated advertising and marketing approach that allows them to take advantage of lower cost ad spends while still achieving exceptional results.
Our Lawyer Advertising Benefits
Our legal advertising campaigns are proofed by our in-house legal staff to check for quality before sending to our clients for review.
We are highly selective in the clients we take to avoid competitive overlap with our other legal clients. Typically we have only one client per practice area in each region.
We combine marketing and advertising to reduce spend for our clients so they can stay competitive and grow their firms.
Lawyer Ads for Growth
There are two main types of legal advertising: online advertising and offline advertising. At Orsanna, we place an emphasis on online legal advertising because it has proven to be more cost-effective for our clients but we also offer integrated campaigns with offline advertising.
Online Legal Advertising
- Google Ads
- Facebook Ads
- Linkedin Ads
- Display Ads
- Remarketing Ads
- Affiliate Marketing Ads
- Influencer Marketing Ads
- Video Ads
Offline Legal Advertising
- Telephone directory listings
- Business Cards
- Letters and mailings
- TV Ads
- Newspaper ads
- Legal notices
Spend less time for better results
If you’ve tried legal advertising before with lackluster results and spent what felt like hours coaching your marketing provider through basics of the legal industry, you’ll find a very different solution at Orsanna.
Contact us today to learn more about our law firm advertising services, how you can start advertising to grow your firm, and recommendations for your lawyer ad budget.