We're willing to bet that you get frequent emails from website design and SEO companies, telling you that they can help your website perform better. How do you know which SEO company to work with?
At Orsanna, we believe in the value of a firm handshake and being able to sit down together to go over SEO questions and how we can help your company grow, unlike most of the SEO companies who have probably approached you about your website. Beyond just being in your community, what makes an SEO company worth hiring?
How to Choose a Search Engine Optimization Consultant
Over the years, SEO consultants have had a pretty bad reputation because there are so many bad SEO companies out there looking to make a quick buck and disappear. How do you know that an SEO company is going to be able to deliver and is a right fit for your company?
As a business owner, you need to focus on a few things when you're choosing an SEO company. Above all, you need to make sure that the SEO company you hire understands your particular business goals and can create an SEO plan that focuses on those goals, rather than just getting a top ranking.
The first step when speaking with a prospective SEO consultant is to ask them about how they help clients achieve their goals. If you're focused on growing your business and getting to be first on Google is just the means to the end, your SEO consultant shouldn't focus solely on getting your website to be top ranked. Rather, the search engine optimization company should be focused on helping you do what it will take to increase your revenues. If the prospective consultant says things that don't resonate with your business goals, it's time to move on in your search.
Why is it so important to get this right before even talking about past performance? There are countless ways to do SEO and what your business goals are should significantly impact what techniques the SEO consultant uses to help your business move forward. What's more, SEO is often a long-term commitment for many businesses so finding a company you'd like to work with is important to getting the most out of your investment in SEO.
Signs of a Good SEO Company
If you decide an SEO company might be a good match, the next step is to ask about their past work and how they keep up on the ever changing world of SEO. Look for these signs of a good SEO company:
- SEO consultants stay up to date with the latest SEO trends and can speak about recent news stories about SEO you may have read.
- The SEO team you'll work with can explain SEO techniques in easy to understand terms and communicate with you clearly, without using jargon you don't understand.
- The results the SEO company says they can achieve make sense based on your investment and don't seem too good to be true.
- During your discussions, the company talks about long-term strategies as an integral part of their work and they have a history of working with other clients for long periods of time. As well, clients should have increased performance during Google algorithm updates instead of seen decreases.
If you're looking for an SEO company to work with, be sure to sign up for our free initial consultation. We're more than happy to discuss your unique business goals and how SEO can help you achieve them.
Kim Herrington is Creative Director of Orsanna where she leads the production and strategy for clients' marketing and advertising. She founded Orsanna over seven years ago to bring quality marketing services to business owners.