Building Client Reviews

John Dunlap

Increasing Law Firm Reviews

We worked with the law firm to develop a review cultivating method and drive leads through the Google Map Pack with increased local rankings. Over 40 reviews later with an overall rating of 4.8 out of 5, they gained top of pack rankings for local search terms and increased leads.


  • Digital Marketing Strategy



About the Project

Problems & solutions

The Brief

Reputation management is key to success for many law firms and is often difficult in certain practice areas where past clients may face a stigma of leaving public reviews. While John Dunlap’s clients loved working with him and raved about his work on their cases, the stigma of bankruptcy left the firm with a lackluster online reputation. Memphis is a competitive market for bankruptcy and disability law and John Dunlap needed a way to stand out through the firm’s unique, empathetic approach.

The Plan

We worked closely with John and his law firm staff to create a process for getting clients to leave positive reviews while making the review program easy for his clients to use and staff to administer. Our efforts focused primarily on Google reviews to contribute to his firm’s overall Google search rankings so the firm could benefit from revenue growth after investing in review cultivation.

reputation management for law firms case study

Project Results

Our Work

In a short time, the law firm had over 40 reviews with an overall rating of 4.8 out of 5. As a result, their SEO dramatically improved and they gained top of pack rankings for local search terms and saw increased leads. Many of the reviews were so notably different than reviews for other competitor bankruptcy law firms in the area, we made the reviews the feature of the firm’s custom website design that builds a reputation of empathy, professionalism, and results.

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