Successful Design Lead to Law Firm Growth

Emerson Scott, LLP

Project Overview

Emerson Scott, LLP was a new firm made up of old-school lawyers who were unsure how to gain a new stream of clients in today’s legal market and needed a new website to help them grow their law firm.

Services

  • Website Design
  • Content Marketing
  • Social Media Marketing
  • Digital Marketing Strategy
  • Photography and Videography

About the Project

Problems & solutions

The Brief

The principal attorneys at Emerson Scott, LLP started their practice after decades of working in another partnership. Despite their experiences as nationally recognized lawyers, they were starting fresh with a new firm and new challenges in a changing, increasingly competitive legal landscape.

They needed to diversify their revenue streams by transitioning from solely class action representation to a diversified portfolio and get started with legal website that conveyed their experience and qualifications. The challenge was to cultivate a new stream of clients but it meant moving into the highly-competitive personal injury practice area where they were being outspent by competitors.

The Plan

Emerson Scott, LLP needed to start their new firm off on the right foot with a website that conveyed their experience, created a brand of authority, and cultivated leads by getting visitors to contact them. We incorporated high-quality images to give the website a sense of gravitas that is difficult for stock imagery to display. The new website design focused on presenting the company as an established legal firm, despite their recent launch. Overall, clients and colleagues have been impressed by the website.

After working with Emerson Scott, LLP on this project, we have continued to serve the firm with on-going digital marketing support to target niche cases important to the firm’s continued success and they have seen a return on their investment in our marketing services.

Law firm website design for personal injury law firm

Project Results

Our Work

Organic search leads in just 35 days

We’ve also produced organic leads for Emerson Scott, LLP through well-written website pages and content to help their firm’s website rise in Google rankings and attract visitors. We created a page for a new practice area on their website and within 35 days of launching, they already had been contacted by a lead for that new practice area without any advertising. Instead, their website earned the lead solely through our work to optimize their content for search engines and organic search rankings. Because of our unique skills as SEO copywriters and conversion specialists combined with legal knowledge, we crafted content for Emerson Scott, LLP’s website that required very little input from their staff, allowing them to cultivate leads easily and with a low-cost commitment.

Creating a new stream of clients

Expanding services can be a difficult, costly way to grow a business. We helped Emerson Scott, LLP keep costs in check while still getting in front of potential clients already interested in their services through engaging website content, targeted search engine optimization strategies, and Adwords. By using an integrated approach, we optimized ads to gain top placements at a below-average ad spend. We dramatically increased their search engine rankings in 6 months, reduced their cost-per-click, and decreased lead acquisition costs by obtaining top placements for highly competitive keywords. Overall, the firm has seen rapid growth in their practice areas with minimal risk.

Continuing Relationship

Our initial website designed helped the firm substantially grow. Impressed with the results from our website, the firm eventually hired us to handle all of their marketing needs including a custom website redesign, Google Ads, social media advertising, and SEO services.

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