Maximizing Return on Investment with Custom Website Design

Emerson Firm

Custom Website Design

We developed a custom website to build an online brand of expertise, authority, and trust, in order to develop new business as well as help the client demonstrate expertise to judges and maintain strong fee-split relationships with other class action partners.

Services

  • Website Design

Year

2018

About the Project

Problems & solutions

The Brief

After successfully working with the Emerson Firm to build their initial website, it was time to upgrade their website and SEO to maximize their return on investment from marketing. With a new emphasis on highly lucrative mass tort and class action law thanks to the success of our past marketing work, the Emerson Firm needed a website that  that converted visitors better and mitigated risks involved with the fast-paced and ad-heavy competition for mass tort cases.

The Plan

We upgraded their website, replacing their original theme website with a custom website and produced photography to tell their brand story online. The website is built with search engine optimization at the core to help the law firm rank high in search for competitive national keywords related to their practice areas and integrates easy to use features that make converting visitors into signed clients as fast and effective as possible.

Project Results

Our Work

By using an integrated approach for all of their marketing, we utilized the enhanced SEO abilities of our custom website redesign to help leverage the most effectiveness from search engines. Overall, the firm has seen rapid growth in their business. The strategy centered on producing a website that could rank quickly for highly competitive terms while reducing ad costs overall and after launch, the website has continually ranked well for targeted cases.

Results from Law Website Redesign

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