Marketing Success with Return on Investment

Emerson Firm Marketing

Integrated Marketing

We worked with the Emerson Firm to help them raise awareness of their services and locate highly qualified leads through search engine optimization, Google Ads, social media management, website design, and social media advertising. As a result, they were able to emphasize their most lucrative lines of business and appear first nationwide for valuable search terms.

Services

  • Content Marketing
  • Social Media Marketing
  • Digital Marketing Strategy
  • Digital Advertising

About the Project

Problems & solutions

The Brief

After a long and successful relationship with John Emerson, there were still more marketing opportunities for his firm to capitalize on and grow. Initially the Emerson Firm focused on personal injury and criminal law but after identifying how successful marketing played an important role in the firm’s revenue growth, Mr. Emerson reinvested to pursue additional market opportunities. They saw a market opportunity to expand into mass tort cases, especially relying on our legal marketing agency’s unique abilities to help target class representatives with successful marketing strategies.

The Plan

We increased their search engine rankings, reduced their cost-per-click, and decreased lead acquisition costs by obtaining top placements for highly competitive keywords. By using an integrated approach and handling all of their marketing , we optimized ads to gain top placements at a below-average ad spend and utilized SEO to help leverage the most effectiveness from search engines and first positions for national search rankings. To further increase SEO, we upgraded their website, replacing their original theme website with a custom website and photography to tell their brand story online. We also created highly successful social media ads.

custom law firm website design

Project Results

Our Work

After we realigned their marketing to include mass tort, they saw a large enough return on investment that they transitioned out of criminal law and now focus primarily on large mass tort cases and narrowly defined personal injury and medical malpractice cases.

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