Industrial Marketing Success

Big John

Industrial Marketing Success

Big John manufactures tree moving machines and sells them worldwide in a very competitive, niche market. Their marketing needed to explain what tree spades are to new customers, engage current customers looking for new machines, and expand their market position in a tight market.


  • SEO
  • Content Marketing
  • Social Media Marketing
  • Digital Marketing Strategy
  • Digital Advertising

About the Project

Problems & solutions

The Brief

Big John’s marketing needed to showcase their machines’ unique features, value, and quality in a competitive, niche market.

The Plan

We devised and executed a marketing strategy focusing on engaging with new and long time customers on social media to increase reviews of their brand while utilizing SEO to drive those looking for a new tree spade to their website. We also redesigned their website, creating an impressive custom website and produced videos and photos to show off their machines to new customers.

Project Results

Our Work

  • 291% Increase in Website Contacts
  • 188% Increase in Phone Calls
  • 38% Increase in Customer Leads Overall

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