The principal attorneys at Emerson Scott, LLP started their practice after decades of working in other partnerships. Despite their experiences as nationally recognized lawyers, they were starting fresh with a new firm and new challenges in a changing, increasingly competitive legal landscape and were unsure how to gain a new stream of clients in today’s legal market.
The challenge was to cultivate a new stream of diverse clients but it meant moving into the highly-competitive personal injury practice area where they were being outspent by competitors.
We launched a website that conveyed their experience, created a brand of authority, and cultivated leads by getting visitors to contact them.
After working with Emerson Scott, LLP on this project, we continued to serve the firm with on-going digital marketing support to target niche cases important to the firm’s continued success and they have seen a return on their investment in our marketing services.
Overall, the firm saw rapid growth in their practice areas with minimal risk.