Marketing For Family Law & Divorce Attorneys

Generating new leads for your family law firm can feel like an uphill battle, especially if you don’t know how to get them. No matter how much you learned in law school, it doesn't always prepare you for the day-to-day activities of running a successful divorce or family law practice.

Marketing for family law attorneys is not what it used to be and has moved far past TV commercials and flashy billboards. Digital marketing has quickly taken over how divorce and family lawyers find new clients. The fact is, most of your clients are looking for divorce attorneys online even if they’re also asking for referrals from friends or family.

Having a solid plan for your law firm marketing can help you get in front of clients you may be missing out on for your family law practice.

Attract Clients with Your Family Law Website

The best family law attorney website designs share one thing in common: they drive law firm growth. Your law firm website is the foundation for successfully marketing your practice.

Your website design, brand, and logo will be what your clients remember when they are looking for someone to call. A great family law website can transform the perception of your practice into an authority in divorce and family matters, both for people searching for representation and the community you practice in.

The way your website is designed and functions matters both for attracting new leads to your family law practice and for effectively driving traffic. In fact, potential leads often leave your website quickly if they have a negative experience. A poor website design can also make it harder for your law firm to compete in search results, increase your digital advertising cost, and increase the costs of getting new clients, cutting into your overall profits.

A great family law website design has the following elements:

• Engaging visuals & website copy
• Mobile-friendly design
• A clear purpose and value to visitors
• Easy-to-use navigation and easy-to-understand layout
• Search engine optimization

A high quality website is just the starting point for divorce marketing. Our law firm website design company has helped build websites for law firms and guide lawyers that helps them stand out, converts visitors into leads, and reduces marketing costs.

Get Divorce Leads By Getting to the Top of Search Results

Having a great looking website doesn’t always mean you’ll show up in search results when potential clients are looking for your services. If your divorce law firm isn’t turning up for searches in Google, you may be missing out on a lot of business. Many clients in your practice area are turning to Google to find a divorce lawyer.

A majority of searchers looking for law firms will use search engines to find you. Search engine optimization (SEO) is how you can get to the top search results pages to generate leads more efficiently, often for a lower cost than paid advertising. You can also use it to build referrals by creating a positive experience for people who visit your law firm and showing your expertise in divorce and family matters.

Divorce lawyer SEO focuses on the content and structure of your website and how Google sees it as well as the way Google sees your site in relation to others on the web.

Being at the top of search results for searches about divorce and family law in your area can easily produce thousands of leads for your law firm. Instead of spending to get leads with advertising, lead gen services, or referral fee splits, SEO can bring in qualified leads who are already looking for a family lawyer.

The process of getting your family law firm to the top of search results includes:

• Optimizing your site for the right keywords
• Creating in-depth, optimized articles to build authority
• Building links to your website from authority, quality sites
• Creating localized keyword optimized content
• Optimizing Google My Business for Map rankings

You deserve quality SEO services for your family law practice. Throughout years of providing ethical legal marketing services to our clients, our law firm SEO techniques have been a driving force for law firm growth.

Capturing Leads with Cost-Effective Family and Divorce Advertising

Divorce lawyer advertisements can be highly effective to bring in new clients to your firm.

While SEO is the most cost-effective way to get leads for your divorce or family law practice, Google Ads is the fastest way to get new leads.

Google Ads are often more cost effective than other traditional ads because they are only shown to users who are searching for your services. Instead of showing to everyone, your ads are targeted to people who are already looking for a divorce or family lawyer. This helps to create a more effective use of your firm’s advertising dollars by reducing wasted dollars.

Google Ads also has the advantage over more traditional advertising methods because you only pay when someone clicks on your divorce lawyer ad. However, law firm ads can be highly competitive and the cost per click (CPC) is expensive for lawyers. Doing your own Google Ads can be very challenging and expensive if you make mistakes.

Hiring someone who is familiar with family and divorce advertisements can help save you money and generate more leads quickly. We have helped our clients grow their firms in the highly competitive legal industry with our unique legal advertising services.

Build Your Family Law Firm with Social Media

Social media may not be at the top of mind when it comes to marketing for law firms. Family and divorce lawyers can use social media marketing to not only gain new leads but boost their firm’s reputation, gain recognition, and build authority as experts.

Because many potential clients are using the internet to check out your firm, they often also turn to social media pages to see if your business is worth hiring or not. Family law firms have the opportunity to use social media to their advantage and create a professional, ethical brand that clients can trust and feel confident in hiring.

In addition to showcasing your firm’s unique expertise and building a client base, one of the biggest advantages of social media is in using social media ads. Social media advertising has become very effective for family and divroce attorneys to use to build their client base thanks to highly detailed demographic targeting. With social media advertising, your family law firm can use advanced targeting techniques to show ads to a specific demographic, tightly targeted towards people who are potential clients.

Working with a law firm marketing agency can help your firm succeed with ethical social media practices. We’ve helped our clients navigate the unique ethical challenges of using social media and social media ads to build their firms.

Convert More Family and Divorce Leads with Great Reviews

Although social media is a great way to maintain your reputation, it’s not the only way. You can also build your family law practice’s reputation through review sites and legal directories. Getting your information and website linked on legal directories is a great way to rank higher in search engines but using these directories to get reviews can also boost your growth by getting more people to call your firm.

When potential clients are searching for your family law services and come across your firm, they often use reviews to help decide if you’re worthy enough for them to hire. It is a misconception that you can only have perfect reviews, however.

Your family law firm can have a higher number of reviews than it has perfect 5-star scores because consumers often trust a lower overall score with a higher number of reviews than a higher overall score with a lower number of reviews. Increasing the reviews of your firm is one of the best ways you can solidify your family law firm’s reputation as a leader.

Using reputation management techniques to increase the number and quality of reviews of your family law firm can help you get more clients getting more leads to call you that may have decided to choose a different firm over yours. We use reputation management techniques as a powerful tool to help our client’s firms grow.

Getting More Leads for Your Family and Divorce Firm

Understanding how to get started with divorce lawyer advertising and marketing can help you get going in the right direction. However, taking control of all the different pieces and techniques of marketing and advertising for your family law firm requires significant time and attention.

Hiring a divorce law firm marketing agency can help take the stress off of you so you can focus on running your firm more efficiently.

We offer free initial consultations to discuss a unique marketing strategy that works for your family or divorce firm. Talk to our experienced legal marketing team to learn how you can start getting more clients with law firm marketing today.