How to Prepare Your Bankruptcy Marketing for Pandemic-Related Filings

As a bankruptcy attorney, you’re probably wondering what you should be doing right now to prepare for what could be one of the busiest times of your career preparing bankruptcy filings. Is your bankruptcy marketing setting you up for success?

Some of the best bankruptcy attorneys in the country who work on the largest corporate bankruptcies are already fielding increased calls as the coronavirus pandemic has knocked the economy off it’s sure footing. According to the Wall Street Journal, top bankruptcy lawyers are already “drinking from the firehose” of increased bankruptcy work.

While we expect to see an increase in Chapter 11 filings, thanks to the CARES Act changes that make it faster and easier to prepare and file, there’s no telling yet the depth of financial turmoil the COVID-19 pandemic will cause.

Only time will tell when bankruptcy attorneys will see a deluge of Chapter 13 and Chapter 7 filing when creditors start calling debts in addition to the already rising number of Chapter 11 filings. But it’s coming.

As a bankruptcy attorney, you’re probably wondering what you should be doing right now to prepare for what could be one of the busiest times of your career preparing bankruptcy filings. Is your bankruptcy marketing setting you up for success?

We’re helping our bankruptcy law firm clients get ready by getting marketing in place now and helping them get systems in place to make managing filings easier.

If your bankruptcy lawyer marketing isn’t serving you right now, contact us to get started today. We’re ready to help you succeed and get as many pandemic-related bankruptcy cases as you can handle. We’re prioritizing turn around times for bankruptcy firms and firms looking to expand their bankruptcy practice. Contact us now.

Get Your Bankruptcy Lawyer Website Ready

The best bankruptcy websites are focused on making the steps of getting bankruptcy attorney leads processed fast and easy. Your bankruptcy firm’s website needs to have an absolutely clear offer of why you’re the right firm for a lead’s filing and a step by step process to make intake easier for your firm.

When the firehose turns on, your clunky bankruptcy lawyer website that makes it difficult to convert isn’t going to be the winner.

  • Do you answer the most important questions asked by legal service consumers when choosing a bankruptcy attorney?
  • Do you have a clear process for leads to contact you and a way to respond to them quickly?
  • Does your website make intake easier and help you schedule more appointments?
  • Do you have a way to deal with overwhelming interest from leads?

If you can’t answer all of these questions about your bankruptcy website with 100% confidence, it’s time to give your law firm website a facelift as quickly as you can.

We’re prioritizing bankruptcy website designs and fast-tracking our clients to produce new bankruptcy websites quickly and efficiently to help them gear up for increased filings in as little as two weeks. Contact us today to get started

Quickly Improve Your Bankruptcy Law Firm Rankings

Bankruptcy leads are already predisposed to be from searches rather than referrals because of the sensitive nature of personal finances but we’re anticipating that more people than normal will search for bankruptcy lawyers online, as habits are changing because of stay-at-home rules.

Bankruptcy lawyer SEO is an important part of your pandemic marketing strategy—but how can you fast track results quickly? Most SEO pros will tell you that SEO takes 3-6 months to see results.

Google has made changes in the last few years that allow you to publish content all at once, instead of requiring you to drip content out over a period of time to see the most SEO benefits. Instead, as long as you can get your website content indexed by Google quickly, you may be able to start ranking in as little as a few days.

The key is publishing content that is authoritative, extensive, and keyword optimized. Usually, we publish content that’s well over 1,000 words to help our bankruptcy lawyers rank in search results.

In addition to website content, SEO for bankruptcy law firms in a pandemic-era need to prioritize getting links back to your website as quickly as possible. Backlinks have the most influence on your rankings but can take time to earn, unless you have a system in place where you know where and how to get ethical links quickly. (Now is not the time to resort to buying cheap, harmful link packages because you’re pressed for time!)

We have redesigned our SEO systems to help serve bankruptcy lawyers as quickly as possible to gain rankings and improve their bankruptcy SEO by publishing extensive content on a fast timeline and earning a system of links proven to raise rankings. Contact us to start improving SEO for your law firm.

Get Bankruptcy Ads Ready and Approved

There are a number of ad options for bankruptcy attorney marketing, including Google Ads, Facebook Ads, and more traditional advertising methods like mass media commercials.

While a tv spot can do a lot to bring in leads, producing one under shelter-in-place rules may be out of the question for your law firm. Instead, you can rely on digital bankruptcy law firm marketing strategies to get in front of the right leads.

Bankruptcy ads on Google often require a longer approval timeframe than regular ads because they can trigger debt relief filters in Google. With extended response times because of Google’s changes to their staffing due to the pandemic, we’re recommending that lawyers prepare their bankruptcy ads now, even if they won’t turn them on for a month or more.

If you’re wondering if bankruptcy attorneys can advertise on Google because of disapproved ads, you’re not alone. It’s a common mistake those who are inexperienced marketing a bankruptcy practice make. If you tried to do your own ads and ran into problems, we may be able to help.

Because of the unique nature of this situation where bankruptcy is going to likely affect a significantly higher portion of the population than normal, Facebook ads and Instagram ads are also a good strategy. Social media engagement is at an all time high while people are stuck at home, to the tune of as much as 40% increase in engagement according to Tech Crunch.

Meanwhile, most advertisers are pulling ad spend from social media, making ads more cost effective and cheaper. Unlike Google ads, which will likely stay the same in costs or increase because your firm is competing against other bankruptcy firms, social media ads may prove to be a great one-time investment.

We’re working closely with our bankruptcy clients to help them make an advertising plan for bankruptcy ads when the time is right. Knowing when to start advertising is also an important part of this strategy and we’re closely watching data to make informed decisions on when to start bankruptcy advertising. If you need help, contact us today.

Get Marketing for Bankruptcy Lawyers Started Today

Time is of the essence to get as many pandemic-related bankruptcy cases as possible. If you wait to start marketing until things turn around, it may be too late to fully take advantage of how many bankruptcy cases you could gain.

Don’t wait to start marketing your bankruptcy firm. If you do, you may miss out on one of the biggest opportunities of your law career. Contact us today.

              Kim Herrington
Kim Herrington

Kim Herrington is Creative Director of Orsanna where she leads the production and strategy for clients' marketing and advertising. She founded Orsanna over seven years ago to bring quality marketing services to business owners.

Category: Law Firm Marketing Articles
Published: Apr 06, 2020 Last Updated: May 05, 2020

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