We are Digital Marketing Experts

We have one goal: to help your business get real-world results from digital marketing. That means digital marketing strategies that get you more than just likes, follows, and website visits. We focus on growth-oriented online marketing for your business.

What sets us apart? We are selective about who we work with and focus on clients who are committed to growing their business through strategic digital marketing. Our clients have great things to say about us.

Our History

Orsanna was founded in 2014 by Kim Herrington to help businesses navigate the often confusing world of digital marketing. Hiring its first employees in 2015, Orsanna quickly grew into a full service marketing agency helping clients with website design, SEO consultations and SEO implementation, PPC advertising, and social media marketing. With the rapid growth of Orsanna, Kim brought in a co-owner, attorney Joseph Charlson, to help manage the business and better serve Orsanna’s clients. As a part of Orsanna, Kim Herrington also runs KimberlyHerrington.com where she focuses on coaching individuals and startup businesses to implement marketing and SEO for their new businesses.

Thought Leadership at Orsanna

is what makes us unique. Our leadership team combines business acumen with digital marketing experience. Together, we achieve great things for our clients.

Belief #1: Your marketing should achieve your business goals.

Most marketing firms forget the real reason why you’ve hired them but we focus every step we take on achieving business goals and actively measuring our work to ensure it meets our strict standards—and achieves the real reasons why you hired us. We help our clients work towards business success not just more likes or reach.

Belief #2: Your marketing should be integrated.

Each piece of your marketing mix should have a positive impact on the others so your overall marketing effectivness is higher and you’re able to grow your business is multiple directions, not just one on channel or platform at a time.

Belief #3: Your marketing shouldn’t be difficult to manage.

You won’t be alone or feel lost when you have us at your side. Our clients love working with us because we can bring expertise to the table and help them use marketing information to make better business decisions based on market conditions and target customer insights.

Kim Herrington of Orsanna in Conway Arkansas

Kim Herrington

Founder & Co-Owner

Kim is the founder of Orsanna, where she helps companies realize their potential through website design and digital marketing. In her role as creative lead, Kim brings together digital marketing skills to transform the way businesses achieve their goals.

Kim is a recognized expert on SEO and has educated thousands of entrepreneurs how to establish their businesses online. She is a regular writer and public speaker for GoDaddy, Tailwind, University of Central Arkansas and other strategic content partners and industry authorities. Kim has been featured in numerous publications for her contributions to digital marketing, including Arkansas Business, Talk Business, The Log Cabin Democrat, Hendrix Magazine, Simple Pin Podcast, and Confessions of a Female Entrepreneur Podcast.

Prior to Orsanna, Kim worked with Walmart vendors and national consumer product good companies in Northwest Arkansas. Kim received a BA in English and French from Hendrix College and enjoys speaking French, traveling, and playing tennis.

Joseph Charlson of Orsanna in Conway Arkansas

Joseph Charlson

In-House Counsel & Co-Owner

Joseph is in-house counsel and business development lead at Orsanna. In Joseph’s first year as part of the Orsanna team, he drove growth at Orsanna by over 400% year-over-year. Joseph oversees the management and development of Orsanna and client relationships. Before joining Orsanna, Joseph practiced business law and brings acute business acumen to client work and relationships focused on long-term growth.

A true polymath, Joseph also serves clients by managing advertising and media buys and is our resident photographer and videographer for digital marketing campaigns and websites.

Joseph is a graduate of University of Arkansas School of Law and received his BA from Hendrix College. He enjoys politics and is an avid Yankees, Sooners, and, of course, Razorback fan.