We are Digital Marketing Experts
We have one goal: to help your business get real-world results from digital marketing. That means digital marketing strategies that get you more than just likes, follows, and website visits. We focus on growth-oriented online marketing for your business.
What sets us apart? We are selective about who we work with and focus on clients who are committed to growing their business through strategic digital marketing. Our clients have great things to say about us.
Orsanna was founded in 2013 by Kim Herrington to help businesses navigate the often confusing world of digital marketing. Hiring its first employees in 2015, Orsanna quickly grew into a full service marketing agency helping clients with website design, SEO consultations and SEO implementation, PPC advertising, and social media marketing. With the rapid growth of Orsanna, Kim brought in a co-owner, attorney Joseph Charlson, to help manage the business and better serve Orsanna’s clients. As a part of Orsanna, Kim also runs KimberlyHerrington.com where she focuses on providing SEO services and coaching to entrepreneurs and influencers.
Thought Leadership at Orsanna
is what makes us unique. Our leadership team combines business acumen with digital marketing experience. Together, we achieve great things for our clients.
Belief #1: Your marketing should achieve your business goals.
Belief #2: Your marketing should be integrated.
Belief #3: Your marketing shouldn’t be difficult to manage.
Founder & Co-Owner
Kim is the founder of Orsanna, where she helps companies realize their potential through website design and digital marketing. In her role as creative lead, Kim brings together digital marketing skills to transform the way businesses achieve their goals.
Kim is a recognized expert on SEO and has educated thousands of entrepreneurs how to establish their businesses online. She is a regular writer and public speaker for GoDaddy, Tailwind, University of Central Arkansas and other strategic content partners and industry authorities. Kim has been featured in numerous publications for her contributions to digital marketing, including Arkansas Business, Talk Business, The Log Cabin Democrat, Hendrix Magazine, Simple Pin Podcast, and Confessions of a Female Entrepreneur Podcast.
Prior to Orsanna, Kim worked with Walmart vendors and national consumer product good companies in Northwest Arkansas. Kim received a BA in English and French from Hendrix College and enjoys speaking French, traveling, and taking long walks with her black lab, Luna.
In-House Counsel & Co-Owner
Joseph is in-house counsel and business development lead at Orsanna. In Joseph’s first year as part of the Orsanna team, he drove growth at Orsanna by over 400% year-over-year. Joseph oversees the management and development of Orsanna and client relationships. Before joining Orsanna, Joseph practiced business law and brings acute business acumen to client work and relationships focused on long-term growth.
A true polymath, Joseph also serves clients by managing advertising and media buys and is our resident photographer and videographer for digital marketing campaigns and websites.
Joseph is a graduate of University of Arkansas School of Law and received his BA from Hendrix College. He enjoys politics and is an avid Yankees, Sooners, and, of course, Razorback fan.